Since 1999, you’ve known us as Shirlaws Australia.
Well, from 16 March 2012, I’m delighted to announce we’re launching a fresh new face and name for our coaching business, AltusQ, a name we believe better reflects our abilities and aspirations for our business.
So why AltusQ? What does it mean?
Altus is Latin for high, deep or elevated. It also translates to mean profound, mature and noble. The Q stands for questioning, and represents IQ, EQ and AQ – intellect, emotions and attitude.
Together they signify our capacity for facilitating transformative change in the people and businesses we work with. We do this by asking insightful questions, and offering a depth and breadth of solutions that deliver substantial commercial and cultural benefits to our clients.
Our tagline is experiential coaching. This describes the fact that when you’re coached by AltusQ, it’s an immersive experience: one that’s highly engaging, incisive and interactive. Our goal in all we do is to actively transfer our skills to you and your team to ensure the benefits you receive are significant and long-lasting.
And why now?
Our intention is to be the dominant force in leadership and business coaching in the Australasian region. To support this, we think it’s vitally important to ensure our branding accurately projects who we are and where we’re headed.
And we’re confident we’ve achieved this in our new look and name.
Our team of 30 business coaches throughout Australia and New Zealand have collaborated over many months in developing our new brand identity, coaching resources and future plans for the business. We’re looking forward to sharing with you, how your business can benefit from the changes we are making.
Find out more
At AltusQ we’re passionate about delivering coaching that creates greater choice for people and the businesses they work within. We hope to have the opportunity to support you in bringing your vision for your company to life in the near future.
Please feel free to contact me if you would like to learn more about the changes we’re making. Alternatively, visit us at www.altusq.com.au or have a look at the attached AltusQ ebook that describes our new brand in greater detail.
Thanks for your interest and I look forward to further contact with you soon.
Kind regards,
Andrew Mackenzie
CEO